{"product_id":"how-to-market-to-people-not-like-you-know-it-or-blow-it-rules-for-reaching-diverse-customers-hardcov","title":"How to Market to People Not Like You Know It or Blow It Rules for Reaching Diverse Customers Hardcover","description":"\u003cp\u003eStore Name: Online Store\u003cbr\u003eProduct Condition: Good As New\u003cbr\u003eCondition: Nil\u003cbr\u003eExpiry date: Nil\u003cbr\u003eWarranty date: Nil\u003c\/p\u003e\n\u003cp\u003ePICTURES FOR ILLUSTRATION ONLY. ACTUAL PACKAGING AND PRINT MAY VARY.\u003c\/p\u003e\n\u003cp\u003eBook Type: Business\/Computing\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eReach new and diverse customer groups and expand your market share\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe standard approach to marketing is to look for as many people as possible who fit one core customer profile. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eHow to Market to People Not Like You\u003c\/span\u003e\u003cspan\u003e challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eArguing for focusing on customer values rather than demographics, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eHow to Market to People Not Like You\u003c\/span\u003e\u003cspan\u003e reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eReach unfamiliar new market segments with your products\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eLearn how to engage micro-segmented customer groups\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eAuthor's company was named one of the top ad agencies in the US by \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eAd Age\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eFind out \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eHow to Market to People Not Like You\u003c\/span\u003e\u003cspan\u003e, understand the needs and values that distinguish diverse customers, and reach their hearts, minds, and wallets.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"KELLY MCDONALD","offers":[{"title":"Default Title","offer_id":52214989881632,"sku":"dpd1787249521641","price":3.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0946\/3231\/3120\/files\/how-to-market-to-people-not-like-you-know-it-or-blow-it-rules-for-reaching-diver_1.jpg?v=1787249527","url":"https:\/\/www.elmwoodbasket.shop\/products\/how-to-market-to-people-not-like-you-know-it-or-blow-it-rules-for-reaching-diverse-customers-hardcov","provider":"My Store","version":"1.0","type":"link"}